Everything built in.
This is the whole list. There is no app store, because there is nothing to add.
Products
- Options and variants without a limit, each with its own price, stock and picture.
- Personalisation fields on a product, with a price if you want one.
- Bundles that sell several products as one and take stock from each.
- Collections, search, and stock that stays honest when a bundle sells.
Checkout and payments
- Guest checkout. Nobody makes an account.
- Cards, Apple Pay and Google Pay through your Stripe account; PayPal through yours.
- Delivery cost and tax on the product page, in the basket and before you pay.
- Discounts: money off, percent off, buy X get Y free, free delivery, by code or automatic, with dates, minimums and limits.
- Card details never touch Shopmorphic. Refunds go back through your provider.
Delivery and returns
- Shipping classes, zones and rates, free over an amount, delivery estimates.
- Dispatch with a tracking number, a packing slip, and an email to the buyer.
- Returns from request to refund, with a policy, a window and a return address, and emails to both sides.
Customers without accounts
- Buyers see their orders with a one-time link sent to their email.
- From there they can download everything you hold on them, or ask to be removed. You approve it in one click.
- Reward points per pound and a referral link for every customer, spent at checkout once they have proved their email.
- Chat and a contact form, with an AI first reply you can switch off and a handover to you.
Content
- A blog, a newsletter with double opt-in, or both. Post to the blog and send it as an issue.
- An FAQ builder with the structured data AI answer engines read.
- Pages for anything else, linked from your footer.
- A privacy policy and terms of sale written for you, with your details filled in, editable.
Search and AI search
- Server-rendered pages, one request each, no client-side rendering.
- Structured data on every page: shop, product, offer, delivery, breadcrumbs, FAQ, posts.
- A sitemap, a robots file that welcomes AI crawlers, canonical links, and your own tags in the head.
Analytics
- Visits, sources, campaign tags, best sellers and what people searched for.
- Visits from ChatGPT, Perplexity and Claude counted on their own.
- On every plan.
Themes
- Plain HTML templates and CSS with a published guide. No proprietary template language.
- Paste the guide into any AI assistant and restyle your shop yourself.
- Upload a theme as a zip; it is checked before it goes live. Delivery cost and tax must stay visible.
- A theme marketplace where sellers share or sell themes to each other.
Your business
- Your own domain with automatic HTTPS, or
yourshop.shopmorphic.com. - A team with their own logins and two-factor sign-in.
- Every email your shop sends, in your words.
- A weekly or monthly digest, and a full export of your shop whenever you want it.